Last updated: 7 August 2026

Terms of Service

Effective Date: 7 August 2026
Version: 1.1

BAG S.r.l. | Via Santa Maria, 86090 Pesche (IS), Italy
info@bag-adv.com | cadence.bag-adv.com

Preamble and Acceptance

These Terms of Service ("Terms", "Agreement") constitute a legally binding contract between BAG S.r.l., a company incorporated under Italian law ("BAG", "we", "us", "our"), and any natural person or legal entity ("Client", "you", "your") that purchases, accesses, or uses CADENCE, the LinkedIn presence service operated by BAG and accessible at cadence.bag-adv.com (the "Service").

BY PURCHASING, ACCESSING, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS IN THEIR ENTIRETY. IF YOU DO NOT AGREE, YOU MUST NOT USE THE SERVICE.

These Terms must be read together with our Privacy Policy, available at cadence.bag-adv.com/privacy, and, where applicable, our Data Processing Agreement (DPA).

1. Definitions

For the purposes of this Agreement, the following terms have the meanings set out below:

"Approved Post" — a Generated Post that you have expressly reviewed and approved for publication through the Service.

"AI-Generated Content" — any text, image, or other output produced in whole or in part by artificial intelligence systems within the Service.

"AI System" — software, including machine learning models and large language models, used by BAG to power features of the Service, including but not limited to Claude (Anthropic), GPT and GPT-Image models (OpenAI), and Perplexity.

"Brand Inputs" — the information you provide during onboarding and thereafter, including your name, company, website, audience, positioning, brand voice, objectives, proof points, exclusions, research sources, publishing preferences, and any other briefing material.

"Connected Accounts" — the third-party accounts you authorise CADENCE to connect to, namely your Slack workspace and your LinkedIn account.

"Generated Post" — a draft LinkedIn post, including any accompanying image, produced by the Service on your behalf and delivered to you for review.

"Publishing Schedule" — the publication days, time, and timezone you select, which determine when Generated Posts are prepared and delivered.

"Subscription" — the recurring monthly fee payable for continued access to the Service, as published at cadence.bag-adv.com.

"Monthly Post Allowance" — the maximum number of Generated Posts produced for you in any calendar month under your plan, as published at cadence.bag-adv.com.

"GDPR" — Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data.

"EU AI Act" — Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence.

2. Eligibility and Account

2.1 Eligibility

To use the Service, you must:

be at least 18 years of age;
have the legal capacity to enter into binding contracts under applicable law;
not be prohibited from using the Service under any applicable law, regulation, or court order;
hold a LinkedIn account in good standing that you are entitled to publish from;
if contracting on behalf of a legal entity, have authority to bind that entity to these Terms.

The Service is intended for professional and business use. By purchasing the Service, you confirm that you are acting in a professional or commercial capacity.

2.2 Access

Access to your CADENCE dashboard, approval pages, and related interfaces is provided through unique, confidential access links issued to you. You are responsible for keeping these links confidential and for all activity conducted through them. You must notify BAG immediately at info@bag-adv.com if you believe an access link has been disclosed or compromised.

3. Description of the Service

3.1 What CADENCE Does

CADENCE is a done-for-you LinkedIn presence service. On the basis of your Brand Inputs, the Service:

generates LinkedIn post copy and accompanying visuals on a recurring basis, up to your Monthly Post Allowance;
delivers each Generated Post to your connected Slack workspace for review;
allows you to edit the copy, replace the image, or reject the post;
publishes each Approved Post to your connected LinkedIn account at your instruction;
provides a dashboard through which you may view, reschedule, or delete upcoming posts and adjust your Publishing Schedule.

3.2 Client Approval Is Required

No content is published to your LinkedIn account without your express approval. Every Generated Post is delivered to you for review, and publication occurs only when you actively approve it. You are the author and publisher of record of every Approved Post.

3.3 AI System Disclosure (EU AI Act, Article 50)

In compliance with Article 50 of Regulation (EU) 2024/1689, BAG discloses the following:

The Service uses artificial intelligence systems to generate post copy and images. Content delivered to you is AI-Generated Content.
You are interacting with automated systems, not human writers, when content is produced.
The AI systems are configured, instructed, and refined on the basis of methodologies developed by professional human marketers. This guidance shapes how the systems are built and directed, but does not alter the fact that the generating systems are AI systems.
The Service does not use emotion recognition or biometric categorisation systems.
The Service does not generate deepfakes or synthetic depictions of identifiable real persons.

Third-party AI providers used within the Service include Anthropic (Claude), OpenAI (GPT and GPT-Image models), and Perplexity. Use of these systems is subject to their respective terms.

3.4 Service Availability

BAG will use commercially reasonable efforts to maintain availability of the Service but does not warrant uninterrupted or error-free operation. The Service depends on third-party platforms (including Slack and LinkedIn) whose availability, policies, and interfaces are outside BAG's control.

4. Connected Accounts and Authorisation to Publish

This Section is fundamental to the Service. Please read it carefully.

4.1 Slack Authorisation

You authorise CADENCE to connect to a Slack workspace you designate and to post messages to the channel you select, for the purpose of delivering Generated Posts for your review. CADENCE does not read your Slack messages, conversations, or files.

4.2 LinkedIn Authorisation

You expressly authorise CADENCE to publish Approved Posts to your LinkedIn account on your behalf. This authorisation:

is granted by you through LinkedIn's own OAuth consent process;
is limited to publishing content that you have approved;
does not permit CADENCE to read your LinkedIn messages, connections, or private data beyond what is necessary to identify your account and publish on your behalf;
may be revoked by you at any time, either through your LinkedIn account settings or by notifying BAG.

4.3 Effect of Revocation

If you revoke, expire, or otherwise invalidate the authorisation for a Connected Account, the Service will be unable to deliver or publish content. BAG is not liable for any failure to deliver or publish arising from revoked, expired, or invalid credentials, or from changes made by you to your Connected Accounts.

4.4 Compliance with Third-Party Platform Terms

Your use of Slack and LinkedIn remains governed by those platforms' own terms of service and policies. You are solely responsible for ensuring that content you approve for publication complies with the LinkedIn User Agreement and Professional Community Policies. BAG is not responsible for any restriction, suspension, or termination of your LinkedIn or Slack account, howsoever arising.

4.5 Platform Changes

Third-party platforms may change, restrict, or discontinue their interfaces at any time. Where such changes materially affect the Service, BAG will use reasonable efforts to adapt but does not guarantee continued compatibility, and such changes shall not constitute a breach of these Terms by BAG.

5. Fees, Payment and Cancellation

5.1 Pricing Model

The Service is provided on the basis of a recurring monthly Subscription at the rate published at cadence.bag-adv.com. There is no setup fee. Your plan includes a Monthly Post Allowance as published.

5.2 Payment

Subscription fees are payable in advance on a recurring monthly basis. Payment is processed by BAG's designated payment processor. By providing payment details, you authorise BAG and its payment processor to charge the applicable Subscription fee on a recurring basis until cancelled.

5.3 Taxes

All fees are stated exclusive of applicable taxes, including Italian IVA/VAT. You are responsible for all applicable taxes. Where BAG is required to collect tax, it will be added to invoices.

5.4 Price Changes

BAG may change Subscription fees upon thirty (30) days' prior written notice. Continued use of the Service after the effective date constitutes acceptance of the revised fees. Promotional or founding rates, where offered, apply only for the period expressly stated at the time of purchase.

5.5 Cancellation

You may cancel your Subscription at any time, effective at the end of the then-current billing period. Upon cancellation, the Service will continue until the end of the paid period, after which generation, delivery, and publication will cease.

5.6 Refunds

Except where required by mandatory applicable law, including Italian Legislative Decree 206/2005 (Consumer Code), Subscription fees are non-refundable. BAG does not provide refunds for partial billing periods or for unused Monthly Post Allowance.

6. Acceptable Use

6.1 Permitted Use

You may use the Service solely for lawful professional purposes, in accordance with these Terms and all applicable laws.

6.2 Prohibited Conduct

You must not use the Service to:

violate any applicable law, regulation, or third-party right;
publish content that is defamatory, fraudulent, deceptive, misleading, obscene, or harmful;
publish content that infringes the intellectual property rights of any third party;
publish content that discriminates on the basis of race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics;
publish content intended to harass, intimidate, or harm any person;
create or disseminate disinformation or content designed to manipulate public opinion;
generate material prohibited under Article 5 of the EU AI Act;
misrepresent your identity, qualifications, credentials, or affiliations;
publish unverified factual, medical, financial, legal, or performance claims;
breach the LinkedIn User Agreement, including its provisions on automation, spam, and authenticity;
attempt to reverse-engineer, decompile, or extract the underlying prompts, models, or source code of the Service;
resell, sublicense, or otherwise commercially exploit the Service without BAG's written authorisation;
use the Service to develop a competing product or service.

6.3 Enforcement

BAG may investigate suspected violations, suspend or terminate access, decline to publish content, and cooperate with competent authorities. BAG is not obliged to monitor Brand Inputs or Generated Posts, but may do so.

7. Content, Inputs and Ownership

7.1 Ownership of Brand Inputs

You retain all rights in your Brand Inputs. By submitting Brand Inputs, you grant BAG a non-exclusive, worldwide, royalty-free licence to use, reproduce, process, and store them solely to the extent necessary to provide the Service to you.

7.2 Your Representations

You represent and warrant that:

you have all necessary rights and permissions to submit your Brand Inputs;
your Brand Inputs do not infringe any third-party intellectual property, privacy, or other right;
any proof points, statistics, credentials, or claims you provide are accurate and substantiated;
you have a valid legal basis for any personal data of third parties contained in your Brand Inputs.

7.3 Ownership of Generated Posts

Subject to your compliance with these Terms and payment of applicable fees, BAG assigns to you all rights, title, and interest (to the extent assignable) in Generated Posts produced for your account. You acknowledge that:

AI-Generated Content may not be protectable by copyright in all jurisdictions;
similar or identical outputs may be generated for other clients providing similar inputs;
BAG makes no warranty that AI-Generated Content is free from third-party intellectual property claims.

7.4 No Training on Your Data

BAG does not use your Brand Inputs or Generated Posts to train general-purpose AI models owned by BAG or by any third party. Your data is processed solely to provide the Service to you.

7.5 Portfolio Reference

BAG may not identify you as a client, or reproduce your Approved Posts as examples of its work, without your prior written consent.

8. Your Responsibility for Published Content

8.1 You Are the Publisher

Every Approved Post is published in your name, on your LinkedIn account, at your instruction. You are solely responsible for the content, accuracy, legality, and consequences of every Approved Post.

8.2 Duty to Review

You acknowledge that AI systems can produce inaccurate, outdated, or inappropriate content, including fabricated facts. You undertake to review each Generated Post before approving it, and to verify any factual, comparative, professional, or performance claim it contains.

8.3 No Professional Advice

Generated Posts do not constitute legal, financial, medical, or other professional advice, and must not be published as such unless you are qualified to give such advice and have independently verified the content.

8.4 Regulated Sectors

If you operate in a regulated sector, you are solely responsible for ensuring that Approved Posts comply with all applicable regulatory, advertising, and disclosure requirements.

9. Data Protection

9.1 Compliance

BAG processes personal data in accordance with the GDPR and Italian Legislative Decree 196/2003 as amended by Legislative Decree 101/2018. Full details are set out in the CADENCE Privacy Policy at cadence.bag-adv.com/privacy.

9.2 Roles

BAG acts as Data Controller in respect of data relating to you as a client (account, billing, brand, and usage data). Where you submit personal data relating to third parties, BAG acts as Data Processor and you act as Data Controller; in that case a Data Processing Agreement applies.

9.3 Credentials

Access tokens for your Connected Accounts are stored in encrypted form and used solely to deliver and publish content as described in these Terms. They are never sold, shared for marketing purposes, or used for any other purpose.

9.4 Sub-processors

The Service relies on third-party sub-processors, including providers located outside the European Economic Area. These are listed, with their purposes and safeguards, in the Privacy Policy.

10. Confidentiality

Each party shall hold the other's non-public information in confidence, shall not disclose it to third parties without prior written consent, and shall use it solely in connection with performance under these Terms. This obligation does not apply to information that is or becomes public through no fault of the receiving party, was rightfully known before disclosure, is independently developed, or must be disclosed by law.

11. Warranties and Disclaimers

11.1 Limited Warranty

BAG warrants that it will provide the Service with reasonable care and skill. To the maximum extent permitted by applicable law, all other warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement, are expressly disclaimed.

11.2 AI Output Disclaimer

AI-GENERATED CONTENT IS PROVIDED "AS IS". BAG DOES NOT WARRANT THAT GENERATED POSTS ARE ACCURATE, COMPLETE, APPROPRIATE FOR ANY PURPOSE, FREE FROM ERRORS, OR FREE FROM THIRD-PARTY INTELLECTUAL PROPERTY CLAIMS.

11.3 No Results Warranty

BAG DOES NOT WARRANT OR GUARANTEE ANY PARTICULAR OUTCOME FROM USE OF THE SERVICE, including but not limited to reach, impressions, engagement, followers, leads, enquiries, conversions, revenue, or professional opportunities. Social media performance depends on factors outside BAG's control, including platform algorithms, audience composition, timing, and market conditions.

11.4 Third-Party Services

BAG makes no warranty regarding the availability, accuracy, or performance of Slack, LinkedIn, payment processors, or third-party AI providers, and is not responsible for their outages, policy changes, or discontinuation.

12. Limitation of Liability

12.1 Exclusion of Consequential Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BAG SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITY, GOODWILL, OR REPUTATION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

12.2 Aggregate Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BAG'S TOTAL AGGREGATE LIABILITY UNDER OR IN CONNECTION WITH THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO BAG IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY.

12.3 Published Content

BAG shall not be liable for any claim, loss, or damage arising from the content, publication, or consequences of any Approved Post, or from any action taken by LinkedIn or any other platform in respect of your account.

12.4 Mandatory Rights

Nothing in these Terms limits or excludes liability for death or personal injury caused by gross negligence or wilful misconduct, for fraud or fraudulent misrepresentation, for rights mandatorily granted under Italian or EU law, or for any other liability that cannot lawfully be excluded.

13. Indemnification

You agree to indemnify, defend, and hold harmless BAG S.r.l., its officers, directors, employees, and agents against any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:

your breach of these Terms;
your Brand Inputs, including any infringement of third-party rights;
the content, publication, or consequences of any Approved Post;
your violation of any applicable law or of any third-party platform's terms;
any third-party claim arising from your use of the Service.

14. Term and Termination

14.1 Term

These Terms take effect when you first purchase or access the Service and remain in force until terminated in accordance with this Section.

14.2 Termination by You

You may cancel at any time in accordance with Section 5.5, or terminate immediately by revoking your Connected Account authorisations and notifying BAG at info@bag-adv.com. Termination does not entitle you to a refund except as required by applicable law.

14.3 Termination by BAG

BAG may suspend or terminate the Service immediately if:

you materially breach these Terms and fail to remedy within ten (10) business days of written notice;
you breach Section 6 (Acceptable Use);
payment is not received when due;
BAG is required to do so by law or competent authority;
BAG reasonably determines that continued provision poses a legal, security, or reputational risk;
you become insolvent or subject to insolvency proceedings.

BAG may also terminate the Service without cause on sixty (60) days' written notice.

14.4 Effect of Termination

On termination: generation, delivery, and publication cease; scheduled but unpublished posts are cancelled; your access links are deactivated; BAG deletes stored access tokens for your Connected Accounts; and BAG will delete or return your data in accordance with the Privacy Policy and applicable law. Sections 7, 8, 10, 11, 12, 13, 14.4, and 17 survive termination.

15. Modifications

15.1 To the Service

BAG may modify, enhance, or discontinue features of the Service at any time, and will give reasonable advance notice of material changes where practicable.

15.2 To These Terms

BAG may modify these Terms. Changes will be notified by email to the address associated with your account and/or by notice at cadence.bag-adv.com. Revised Terms take effect thirty (30) days after notification. Continued use of the Service after that date constitutes acceptance.

16. Governing Law and Disputes

16.1 Governing Law

These Terms are governed by the laws of the Republic of Italy. Where mandatory EU law applies, such law prevails notwithstanding this choice.

16.2 Jurisdiction

Subject to Section 16.3, the parties submit to the exclusive jurisdiction of the competent courts of Italy for any dispute arising out of or in connection with these Terms.

16.3 Mandatory Consumer Rights

If you are a consumer resident in the European Union, you retain the right to bring proceedings in the courts of your country of habitual residence and to the benefit of the mandatory consumer protection laws of that country, in accordance with Regulation (EC) No 593/2008 and Regulation (EC) No 864/2007.

16.4 Online Dispute Resolution

In accordance with Regulation (EU) No 524/2013, consumers resident in the EU may submit complaints through the European Commission's ODR platform at https://ec.europa.eu/consumers/odr

16.5 Informal Resolution

Before commencing formal proceedings, the parties agree to attempt good-faith resolution through direct negotiation for thirty (30) days from written notice of the dispute.

17. General Provisions

17.1 Entire Agreement. These Terms, together with the Privacy Policy and any applicable DPA, constitute the entire agreement between the parties regarding the Service and supersede all prior discussions and representations.

17.2 Severability. If any provision is found invalid or unenforceable, it shall be modified to the minimum extent necessary to be enforceable, and the remaining provisions shall continue in full force.

17.3 Waiver. Failure to enforce any provision shall not constitute a waiver of the right to enforce it subsequently.

17.4 Assignment. You may not assign your rights or obligations without BAG's prior written consent. BAG may assign these Terms in connection with a merger, acquisition, restructuring, or sale of assets.

17.5 Force Majeure. Neither party is liable for failure or delay resulting from causes beyond its reasonable control, including acts of God, natural disasters, government action, cyberattacks, third-party platform failures, internet infrastructure failures, or pandemics.

17.6 No Partnership. Nothing in these Terms creates a partnership, joint venture, agency, franchise, or employment relationship.

17.7 Language. These Terms are drafted in English. In the event of conflict with any translation, the English version prevails unless mandatory local law requires otherwise.

17.8 Notices. Notices must be in writing and sent to BAG S.r.l., Via Santa Maria, 86090 Pesche (IS), Italy, or by email to info@bag-adv.com. Email notices are deemed received on the business day following transmission, absent a delivery failure notification.

17.9 Headings. Headings are for convenience only and do not affect interpretation.

18. Contact

BAG S.r.l. — Legal & Compliance
Via Santa Maria, 86090 Pesche (IS), Italy
Email: info@bag-adv.com
Web: cadence.bag-adv.com

Italian Data Protection Authority (Garante per la protezione dei dati personali): www.garanteprivacy.it

LEGAL NOTICE: These Terms have been prepared by reference to applicable EU and Italian law as at 7 August 2026, including the GDPR (Regulation (EU) 2016/679), the EU AI Act (Regulation (EU) 2024/1689), the EU Data Act (Regulation (EU) 2023/2854), the Italian Privacy Code (Legislative Decree 196/2003 as amended), and Italian consumer protection law. They do not constitute legal advice. BAG S.r.l. recommends obtaining independent qualified legal counsel. Laws and regulations are subject to change and these Terms will be updated accordingly.

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